Creative California

Creative California was recently hired by Grubb & Ellis to photograph a retail building in Rocklin, CA.  Having plenty of experience in the real estate industry, both commercial and residential, we were confident that we would do a great job.  But when it came time to research what other companies were using for their advertising photography, we soon became worried about the job.

Real estate photography, for the most part, is the responsibility of the listing agent.  The agent can choose to personally take photos of the property, or hire a photographer to do so.  Given the tight market these days, it's no question as to which most would choose.  Hiring a photographer can get pricey, and most photographers don't understand what marketing materials the photo will be used in or what potential property buyers will be looking for.  Someone considering leasing or buying a property isn't interested in the artistic value of the hibiscus plant in the parking lot or the amazing color contrast between the reflection of the window and the drab paint color.  However, they do want to know that there is quality landscaping and that the building has been well-maintained.  Simply put, poor photos do a poor job of communicating a property’s good qualities to the buyer.

In our photo, most of the details shown in the original photo are visible, but with the addition of artistic flair that draws the viewer’s eye.  Same subject, different results.  We are confident that when this listing is presented to potential tenants or investors, the building will not only look more attractive to them and generate more interest, but also show that the listing agent put extra effort and resources into presenting the property.  The new photos will portray the property in an improved light, and the listing agent as well.

Here's a gallery with samples of images we took on this shoot: